Although the term “you get what you paid for” usually holds
true, there are some ways to access free tools in business that can be quite
valuable when properly implemented. For instance, before committing to a paid
service, subscription, or other vendor, look for companies that offer free
trials prior to purchase. Companies that are confident in the effectiveness of
their products or services rely on free trials knowing the product will sell
itself.
Across most industries, companies are relying more heavily
on software tools that not only help track and analyze their own website
performance, but also analyze competitor performance. Below are just a few of
the services currently available to help you start thinking about what options you
may look into to improve your marketing and advertising efforts, or simply to
get a better idea of the competitive landscape.
SEMRush.com
Although this is a paid service, you can get free sample
reports from competitor websites. Reports contain various tracking metrics such
as organic and paid keyword data, ad content, website traffic, and more.
Wordstream.com
Word Stream provides pay per click (PPC) software to help
companies optimize their online advertising campaigns. Although services and
pricing vary, Word Stream offers a number of free offers including: AdWords
Landing Page Grader, PPC Advisor free trial, PPC Optimized Landing Pages &
Leads free trial, and a number of other free reports. Try downloading a report
to assess whether or not the data you receive is useful to your marketing
needs.
Moz.com
Moz offers website analytics to help track and improve
search engine optimization (SEO), social media, branding, link building, and
content marketing efforts. Moz offers subscription based services at various
price points and currently offers a free 30 day trial.
All
information provided in this blog is for informational purposes only. The
sources used are presumed accurate. CalSurance Associates, Brown & Brown
Program Insurance Services, Inc. and Brown & Brown, Inc. will not be liable
for any errors, omissions, losses, injuries or damages arising from its display
or use and will not assume responsibility for any misguided information. No
guarantees are implied.
