CalSurance Associates Blog

CalSurance Associates Blog

Thursday, July 24, 2014

Don’t Overpromise and Under Deliver

Making false promises is not only detrimental to a firm’s reputation, but can also lead to E&O exposures. Below are a few ways to ensure you are preventing E&O exposures when it comes to serving clients and expanding business:   

Consider Customer Relationships
Financial professionals may have long-time clients that rely on them for more advice or guidance than the service agreement stipulates. Developing a habit of providing financial advice and guidance to clients when these services are not specifically agreed upon can create errors & omissions exposures. 
 

Pay Attention to Promotional Materials
Marketing materials, including promotional emails, flyers, presentations, and websites should not promise or allude to assumptions of services or outcomes that cannot be guaranteed.  

Grow with your Business
While growth in one’s business is always a positive move forward, professionals and firms should confirm they have the capacity to provide the same quality and service standards to their growing customer base. Ensure adequate resources are available for business needs. Resources could include support staff, investment in new technology or even adding a partner to your team.    

All information provided in this blog is for informational purposes only. The sources used are presumed accurate. CalSurance Associates, Brown & Brown Program Insurance Services, Inc. and Brown & Brown, Inc. will not be liable for any errors, omissions, losses, injuries or damages arising from its display or use and will not assume responsibility for any misguided information. No guarantees are implied.